MPG’s Account Management Extends Your Marketing Team
MPG is a totally engaged media planning and media buying partner, providing casino clients with highly responsive account service. MPG casino clients enjoy the active participation of a Team that brings years of experience in general marketing, media management and media buying for casinos. Our Team consists of team members who have worked with or at a wide array of casinos, ranging in size and scope from small, local gaming properties to mega casino destination resorts, and from single casino operations to large multi-property gaming enterprises. So, they understand and can anticipate the unique needs of a local/regional casino and their marketing group.
MPG has developed an account management process that is exceptionally agile and responsive. Our team is adept at operating at the speed of casino gaming. Our experience working with such a broad array of casinos allows us to anticipate the property’s needs relating to gaming, hotel, entertainment, racing, sportsbook, F&B etc. Both our account management and media buying teams understand casino marketing and how the wide range of media platforms/channels and products can be used effectively to achieve specific property marketing objectives.
Through our deep experience within media buying for the casino gaming industry, MPG can apply learning, successes, and best practices across properties where we encounter similar objectives and circumstances. Our proactive approach helps anticipate executional issues and reduce the number of last-minute changes or additions to property media plans. And, MPG’s unique structure also allows us to help properties with advertising related needs which do not fall under the “traditional” role of a media agency.