Founding Partner, MPG
Before joining his wife, Cindy, at MPG, Brad Kurtz spent two decades building a career in marketing and general management at some of the nation’s largest packaged goods firms. Brad began his career in brand management at Procter & Gamble. After P&G, Brad continued to take on larger marketing and general management responsibilities at RJR/ Nabisco, Mattel and Sunbeam, where he led the marketing efforts of some of their larger brands.
Working on businesses as diverse as Always®maxi-pads, Chun King® Chinese foods and Power Wheels® battery-operated ride-on toys, Brad built his experience in leading advertising development as well as in using market research and quantitative measurement to identify the key leverage points on which to build marketing plans that drive profitable volume growth.
Since joining MPG in 1999, Brad has been applying both his “big-company” training as well as his experience in a small entrepreneurial family business to aid clients in developing successful marketing strategies, improved execution and customized tracking systems that can measure the performance of their advertising plans.