Founding Partner, MPG
Prior to founding Marketing Performance Group in 1986, Cindy Kurtz honed her marketing skills as a brand marketing manager at corporate giants Procter & Gamble, Milton Bradley and Kransco. During that time, she directed the ongoing promotional and advertising efforts of some of those companies’ major brands, including Instant Folger’s® Coffee, Twister® and Power Wheels®.
In 1986, Cindy founded Marketing Performance Group (initially established as Media Placement Group), to provide media planning and buying support to a large retail home furnishings business in New Orleans.
Leveraging her client-side understanding of marketing and advertising strategy, she set out to provide the same research-based media planning and buying support for Marketing Performance Group clients that major corporations receive from their national advertising agencies. The result: MPG clients enjoy the benefits of more efficient and effective media plans, and, ultimately, a boost to their bottom line.