Marketing Services

Creative Development

Are your target customers “getting the message”?

Do they understand your “big idea” or see the “big picture” as you envision it?

While much of what we do at Marketing Performance Group revolves around delivering the client’s message into the hands of target customers, it would be ridiculous to suggest that the content and form of that message doesn’t have a fundamental impact on results. MPG’s mission is to help clients maximize their “Marketing ROI”. Simply stated, that means helping companies generate the greatest economic return from their investment in advertising. Without an effective advertising message, even the perfect media strategy, the best media buying and a fully optimized web marketing strategy won’t deliver the best results!  As such, MPG also can help clients with the creation of their message.

While MPG’s main business is media management and web marketing, our principals spent over 25 years working with some of the country’s largest advertising agencies, driving creative development for multi-million-dollar ad campaigns to support their brands’ marketing efforts.

Because of this experience, many of our clients engage Marketing Performance Group to design creative that will communicate their strategic message (as well as managing the plans to deliver it). We leverage both in-house creative resources as well as strategic partnerships with creative agencies, branding agencies, and free-lance specialists across the country, to assist clients in any and all aspects of the creative development process … from developing their brand positioning, unique selling proposition and creative strategy to producing effective executions for television, radio, print, outdoor and Internet advertising.

Our client engagements are very flexible … they can be media management … designed to dovetail with each client’s needs, budgets and existing marketing resources. MPG can help companies in the creative development area by merely participating with their existing creative team to supervising creative production or leading the entire process. In fact, in some cases, we serve as a “full-service” advertising agency, providing complete, turnkey creative solutions.

Learn How MPG Can Help Improve Your Advertising ROI

Marketing Services
Creative Development
MPG has played a key role in the success we have achieved over the past three years at all three Gila River Casinos … and in the fantastic Grand Opening of our newest casino, Vee Quiva Hotel & Casino. Your team at MPG has been available 24/7 and thoroughly understands the fast-paced environment in which we operate.
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Joel Rovics

Corporate Director, Marketing, Gila River Gaming Enterprises
Since we hired MPG, we’re more confident in the quality of our ad plans. We know our advertising is growing our business.
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Louis Rippner

President, Compass Furniture
MPG’s knowledge of both traditional and Internet marketing has been a perfect combination for our business.
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Gene Graham

EVP, JK Harris & Co.
The value-added media promotions MPG developed for us have made our in-store events extremely successful.
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Larry Deutsch

MPG consistently develops the most strategic and innovative business plans designed to accomplishment your goals and objectives. They utilize the newest technology, the latest media concepts and the most comprehensive list of resources. I have 100% confidence in their approach to marketing and media management supported by their flawless execution, research and analysis.
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Susan O’Connell

Executive Vice President/COO, Pearl River Resort
MPG has been [a] true partner in every sense. The plans they delivered were always strategic and they continually strove to explore or create new media opportunities that gave us unbelievable coverage, for very little cost. The MPG team is smart, quick-thinking and the fact they can keep pace with the changing needs of our casino is a testament to their dedication. MPG rocks!
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Susan Scheirer

Dir. Of Advertising & PR Seminole Hard Rock Hotel & Casino
You guys [MPG] are five-star in your field!
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Richard Kline

VP, Operations, CMS Group, Inc.

Recharge Your Media Plan.

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