MPG Knows Casinos
MPG has placed hundreds of millions of dollars in media buys – on a local, regional, and national basis, in over 125 markets across the US and Canada. Our media buying expertise covers a broad range of both digital and traditional channels. MPG has media buying experience utilizing both awareness-based and performance-based strategies and tactics to help clients maximize delivery of their strategic messaging and drive maximum response to their advertising.
Over the last 18 years, MPG has successfully managed omni channel media campaigns totaling over $300 million in spend within the gaming vertical. MPG has served as media buying Agency of Record for over 60 individual casinos and casino-related properties, building a concentration in strategic marketing and media buying for the casino industry. Our principals and team members have worked with or at a wide array of casinos, ranging in size and scope from small, local gaming properties to mega casino destination resorts, and from single casino operations to large multi-property gaming enterprises. Our gaming experience has come in multiple jurisdictions — from Maine to Florida and from Maryland to California, spanning 19 states and the Caribbean. Our experience includes media buying for both commercial and Native American casino enterprises.
This broad industry experience has allowed us to gain a deep understanding of casino player behavior and how it impacts media selection and media performance. Additionally, this experience helps us take a wholistic approach to the development of strategic media plans that support the specific marketing objectives and programs targeted to different player audiences.