Media Channels

Media Channels

Marketing Performance Group has experience working across a wide range of both traditional and digital media channels to develop successful integrated media plans. Whether your primary advertising goal is to create broad awareness of a new amenity, generate increased foot traffic, increase hotel bookings or drive new player sign-ups — just to name a few —- the media experts at MPG will help you determine the optimal mix of media channels in which to message your target audience.

As part of the Media Planning process, MPG media planners will help identify the media channels that will best deliver your message to your target customers. Our media team consists of seasoned media buyers with experience across both traditional and digital media ecospheres. These experience buyers work tirelessly to optimize the execution of media plans to ensure you’re getting the most from your advertising budget. MPG’s data driven approach to media planning and media buying can help create a powerful cross-channel marketing campaign that will leverage the synergies of a diverse range of media.

Marketing Performance Group provides media planning and media buying services for the following media channels:

Video Advertising

• Linear Television
• National Cable Television
• National Broadcast Television
• Local Broadcast TV
• Local Cable TV
• OTT/CTV
• Paid Social

Audio Advertising

• Terrestrial Radio
• Network Radio
• Local Radio
• Streaming Radio
• Satellite Radio

Digital Media

• Paid Search (pay-per-click)
• Display advertising
• Paid Social
• OTT/CTV
• Streaming Radio

Print Media

• Newspaper
• Magazines

Out-Of-Home

• Billboards
• Digital/Mobile Billboards
• Gas Station TV
• Guerilla Marketing