Media Management

Media Strategy

Successful Media Plans Alwasy Start With a Sound Media Strategy

At MPG, the Media Strategy flows naturally from the client’s specific marketing goals and defines a specific messaging plan to drive measurable success against achieving those goals.  MPG’s approach to media strategy is built around developing a client-specific and case-specific framework for choosing the best combination of channels, platforms, tools, and executions that effectively align with the specific casino marketing plans and business goals/objective.  This is critical to allow for differences in each casino’s goals as it pertains to branding, gaming offerings, competitor set, amenities, etc

MPG uses intel from property player databases, available primary research, Scarborough data, TV/Radio ratings data, and competitive spending intel from companies like Kantar, to ensure we choose the right media channels and vehicles to reach the unique casino player universe within each client’s market.  Effective media planning addresses specific marketing objectives that might include acquisition, rated/unrated play, hotel bookings, entertainment ticket sales, etc.  Additionally, it is important to consider all major property capital improvements (i.e., new restaurants, hotel renovations etc.), “new product” plans (i.e., sportsbook openings, smoking patios etc.) and market activities (i.e., new competitors), as well as address niche target markets.

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Media Management
Account Management
Media Buying
MPG has played a key role in the success we have achieved over the past three years at all three Gila River Casinos … and in the fantastic Grand Opening of our newest casino, Vee Quiva Hotel & Casino. Your team at MPG has been available 24/7 and thoroughly understands the fast-paced environment in which we operate.
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Joel Rovics

Corporate Director, Marketing, Gila River Gaming Enterprises
Since we hired MPG, we’re more confident in the quality of our ad plans. We know our advertising is growing our business.
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Louis Rippner

President, Compass Furniture
MPG’s knowledge of both traditional and Internet marketing has been a perfect combination for our business.
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Gene Graham

EVP, JK Harris & Co.
The value-added media promotions MPG developed for us have made our in-store events extremely successful.
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Larry Deutsch

MPG consistently develops the most strategic and innovative business plans designed to accomplishment your goals and objectives. They utilize the newest technology, the latest media concepts and the most comprehensive list of resources. I have 100% confidence in their approach to marketing and media management supported by their flawless execution, research and analysis.
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Susan O’Connell

Executive Vice President/COO, Pearl River Resort
MPG has been [a] true partner in every sense. The plans they delivered were always strategic and they continually strove to explore or create new media opportunities that gave us unbelievable coverage, for very little cost. The MPG team is smart, quick-thinking and the fact they can keep pace with the changing needs of our casino is a testament to their dedication. MPG rocks!
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Susan Scheirer

Dir. Of Advertising & PR Seminole Hard Rock Hotel & Casino
You guys [MPG] are five-star in your field!
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Richard Kline

VP, Operations, CMS Group, Inc.

Recharge Your Media Plan.

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