About MPG

Why Choose MPG?

Maximize Your Casino’s Media Investment

Casino marketing is a very dynamic process. It runs at a very fast pace. Is your Media Agency keeping up?

If you ever find yourself concerned that ….

  • Your media plan is a “black box” … and you don’t really know what you’re getting or whether or not it’s working?
  • Your current media buying agency is more concerned about getting your ads placed … but not as committed to measuring your media effectiveness?
  • Your media plans are designed to spend your budget … but not really customized to achieve your specific marketing goals?
  • Your media isn’t being purchased at the lowest cost … or you’re not getting the best bang for your bucks?

Then … it may be time to consider getting a new media buying partner.

That’s where Marketing Performance Group can help!  There are four great reasons to consider working with MPG for your casino media buying needs.

  1. MPG brings strong casino gaming experience.

Our Team has worked with over 60 casinos and casino-related properties.  We can leverage our casino marketing experience and apply the accumulated learnings and successes to improve the effectiveness of your media plan.

  1. MPG’s Team brings a deep understanding of player behavior and market dynamics.

Having worked with so many kinds of casinos in so many different markets, we can assist your casino marketing team in choosing the best media channels, platforms and products to effectively deliver your brand or promotional messages to the players in your market … at the right time … and in the right way.

  1. MPG media decisions are data-driven and focus on maximizing results.

MPG has experience leveraging data and technology to effectively reach the players in your market. And, MPG utilizes a combination of advanced technology and skilled media buying professionals to improve the efficiency and effectiveness of your media investment and drive advertising ROI.

  1. MPG’s commitment as an Agency Media buying partner is “All In”!

Our account management and buying teams are highly responsive, highly accountable, and always there to help. Our goal is to be an effective extension of your internal casino marketing team.


Learn How MPG Can Help Improve Your Advertising ROI

About MPG
MPG Team
MPG has played a key role in the success we have achieved over the past three years at all three Gila River Casinos … and in the fantastic Grand Opening of our newest casino, Vee Quiva Hotel & Casino. Your team at MPG has been available 24/7 and thoroughly understands the fast-paced environment in which we operate.
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Joel Rovics

Corporate Director, Marketing, Gila River Gaming Enterprises
Since we hired MPG, we’re more confident in the quality of our ad plans. We know our advertising is growing our business.
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Louis Rippner

President, Compass Furniture
MPG’s knowledge of both traditional and Internet marketing has been a perfect combination for our business.
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Gene Graham

EVP, JK Harris & Co.
The value-added media promotions MPG developed for us have made our in-store events extremely successful.
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Larry Deutsch

MPG consistently develops the most strategic and innovative business plans designed to accomplishment your goals and objectives. They utilize the newest technology, the latest media concepts and the most comprehensive list of resources. I have 100% confidence in their approach to marketing and media management supported by their flawless execution, research and analysis.
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Susan O’Connell

Executive Vice President/COO, Pearl River Resort
MPG has been [a] true partner in every sense. The plans they delivered were always strategic and they continually strove to explore or create new media opportunities that gave us unbelievable coverage, for very little cost. The MPG team is smart, quick-thinking and the fact they can keep pace with the changing needs of our casino is a testament to their dedication. MPG rocks!
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Susan Scheirer

Dir. Of Advertising & PR Seminole Hard Rock Hotel & Casino
You guys [MPG] are five-star in your field!
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Richard Kline

VP, Operations, CMS Group, Inc.

Recharge Your Media Plan.

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