Why Choose MPG?
Maximize Your Casino’s Media Investment
Casino marketing is a very dynamic process. It runs at a very fast pace. Is your Media Agency keeping up?
If you ever find yourself concerned that ….
- Your media plan is a “black box” … and you don’t really know what you’re getting or whether or not it’s working?
- Your current media buying agency is more concerned about getting your ads placed … but not as committed to measuring your media effectiveness?
- Your media plans are designed to spend your budget … but not really customized to achieve your specific marketing goals?
- Your media isn’t being purchased at the lowest cost … or you’re not getting the best bang for your bucks?
Then … it may be time to consider getting a new media buying partner.
That’s where Marketing Performance Group can help! There are four great reasons to consider working with MPG for your casino media buying needs.
- MPG brings strong casino gaming experience.
Our Team has worked with over 60 casinos and casino-related properties. We can leverage our casino marketing experience and apply the accumulated learnings and successes to improve the effectiveness of your media plan.
- MPG’s Team brings a deep understanding of player behavior and market dynamics.
Having worked with so many kinds of casinos in so many different markets, we can assist your casino marketing team in choosing the best media channels, platforms and products to effectively deliver your brand or promotional messages to the players in your market … at the right time … and in the right way.
- MPG media decisions are data-driven and focus on maximizing results.
MPG has experience leveraging data and technology to effectively reach the players in your market. And, MPG utilizes a combination of advanced technology and skilled media buying professionals to improve the efficiency and effectiveness of your media investment and drive advertising ROI.
- MPG’s commitment as an Agency Media buying partner is “All In”!
Our account management and buying teams are highly responsive, highly accountable, and always there to help. Our goal is to be an effective extension of your internal casino marketing team.