Unparalleled Casino Marketing Experience
Marketing Performance Group is a full-service marketing and media management company. MPG provides our clients the ability to implement fully researched, localized media buys across both traditional and digital channels, key social media platforms, and thousands of local media vendors and publishers.
MPG has worked in the casino gaming industry for 18 years. During that time we have successfully managed omni channel campaigns totaling over $300 million in spend for over 60 individual casinos and casino-related properties, Our principals and team members have worked with or at a wide array of casinos, ranging in size and scope from small, local gaming properties to mega casino destination resorts, and from single casino operations to large multi-property gaming enterprises. Our gaming experience has come in multiple jurisdictions — from Maine to Florida and from Maryland to California, spanning 19 states and the Caribbean, covering both commercial and Native American gaming enterprises..
This broad industry experience has allowed us to gain a deep understanding of casino player behavior and how it impacts media selection and media performance. Additionally, this experience helps us take a wholistic approach to the development of strategic media plans that support the specific marketing objectives and programs targeted to different player audiences.
The Team at Marketing Performance Group has expertise working with casinos whose business model is primarily dependent on “off-line” transactions, making measurement and attribution of media more challenging; however, we continue to stay current on emerging technologies and data platforms to assist in improving the ability to measure media attribution, advertising effectiveness and advertising ROI.
Account Management
MPG is a totally engaged media planning and media buying partner, providing casino clients with highly responsive account service.
Media Buying
MPG has placed hundreds of millions of dollars in media buys – on a local, regional, and national basis, in over 125 markets across the US and Canada.
Strategy
All successful media plans start with sound strategy. MPG Media strategy flows naturally from the client’s specific marketing goals and defines a specific messaging plan to drive measurable success against achieving those goals.
Channels
Marketing Performance Group has experience working across a wide range of both traditional and digital media channels to develop successful integrated media plans.
FREE Analysis
Get a FREE Media Plan Analysis. If you're not sure you are getting the most out of your advertising spend, then let's talk We'll analyze your current media plans and execution and provide you some recommendations on how a data and technology-driven media plan can improve your advertising ROI.